So long SKIMS! I tried on M&S's new BODY launch - a 300-piece seamless underwear collection to sculpt your figure, starting at just £14. Here are the 7 hero buys I recommend

M&S Launches New BODY Underwear Collection

Marks & Spencer (M&S) has introduced a new seamless underwear collection called BODY, featuring 300 pieces designed to sculpt the figure. The collection is priced starting at £14 and aims to provide consumers with affordable options in the shapewear market.

What happened

The BODY collection was launched by M&S as part of its ongoing strategy to enhance its lingerie offerings. The collection includes a variety of styles and sizes, catering to a wide range of body types. This launch comes as M&S seeks to compete with established brands in the shapewear category.

Why this is gaining attention

The introduction of the BODY collection has attracted consumer interest due to its extensive range and competitive pricing. The brand's focus on inclusivity and body positivity resonates with current market trends. Additionally, the collection's seamless design aims to provide comfort and support, appealing to shoppers looking for functional yet stylish underwear.

What it means

This launch signifies M&S's commitment to expanding its product line in the lingerie sector. It also reflects a growing demand for shapewear that combines affordability with quality. The success of this collection may influence future product developments within the company and impact competitors in the market.

Key questions

• Q: What is the situation?
  A: M&S has launched a new seamless underwear collection called BODY, consisting of 300 pieces priced from £14.
• Q: Why is this important now?
  A: The launch addresses consumer demand for affordable and inclusive shapewear options, positioning M&S competitively in the lingerie market.