Inside the Norwegian snow hotel that inspired icy scenes in Apple TV show Pluribus - and has to be rebuilt every year

Norwegian Snow Hotel Inspires Apple TV Show Pluribus, Rebuilt Annually

The Norwegian snow hotel, known for its unique architecture and icy aesthetic, has been identified as a key inspiration for the Apple TV series Pluribus. Located in the northern region of Norway, the hotel is constructed entirely from snow and ice each winter, requiring a complete rebuild every year.

What happened

The snow hotel, officially named the Icehotel, is situated in Jukkasjärvi, Sweden, but is often associated with Norway due to its proximity and similar design elements. The hotel features intricate ice sculptures and themed rooms that are designed to attract visitors during the winter months. This seasonal construction process has drawn attention due to its artistic and architectural significance.

Why this is gaining attention

The connection between the Icehotel and the Apple TV show Pluribus has sparked interest among fans of the series and architecture enthusiasts alike. The show's creators have acknowledged that the hotel’s design influenced several icy scenes depicted in the series. This revelation highlights the intersection of entertainment and real-world architectural innovation.

What it means

The annual rebuilding of the Icehotel underscores the challenges and creativity involved in constructing temporary structures in extreme climates. It also emphasizes sustainable tourism practices in Arctic regions. As more productions seek authentic settings for filming, locations like the Icehotel may see increased visibility and visitor interest.

Key questions

• Q: What is the situation?
  A: The Icehotel in Norway inspired scenes in the Apple TV show Pluribus and is rebuilt annually from snow and ice.
• Q: Why is this important now?
  A: The link between the hotel and a popular television series has brought attention to its unique construction and tourism potential.